We can classify webmasters into two categories on the basis of their ideologies. According to one ideology, search engine optimization (SEO) is considered to be a lynchpin of success for the website and the services or products it informs about. On the other hand, there are web developers and marketers who are deeply concerned about the sales objectives but without any inclination towards a stringent enforcement of the SEO principles to accomplish it. Let’s discuss both the views.
What makes SEO popular with marketers?
Search engine optimization helps your website to be found on the internet, and this makes good sense to marketers as a person who has found your website would be someone looking specifically for your niche or specialty. This creates an excellent opportunity to convince people for your offerings. Using relevant keywords and links to get to top spots, you bring yourself to a position from where you can provide your visitors the solutions they were exactly looking for.
Doing marketing away from SEO
There are so many marketers who are just pure “marketers” without any HTML or web design knowledge. Things that matter to them are the looks of the page and sales through them. They hardly care what your website’s Google ranking is for certain keywords. To them, it’s all about gaining traffic which might be through paid advertising or through referral or email marketing. You still can make money and have a profitable website because what matters here is where the source of traffic is coming from, so it might not make sense to you to spend money on keyword ranking.
What yields better results?
These two general classes of marketers emerge depending on whether they have a mind that’s more analytical or more creative. An analytical mind would enjoy the science of search engine optimization and the results it is capable of bringing. The person with a more creative mindset may not even know how to build a website, someone like a copywriter, and he would just be focused on the marketing aspect of the website and providing a product with real value that exceeds the amount of money needed as payment. Such a mindset will prompt promoting an offering by an email marketing campaign or even by physical offline promotion (if you have a website more locally visited, your visitors are more likely to arrive by referral, search result ranking would be less effective). Both the approaches can get good results; you just need to check what appeals to you more and suits your business better.
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