Let’s face it. Whenever we visit a site and want to evaluate its website design, it’s all about whether it’s trendy or not. It’s like we are obsessed with trends or something. Granted, when you pick a shirt or shoes, you want to choose something that is trendy and isn’t outdated. But, to apply the same logic to web design might not be correct.
Web design is different but still the same
Web design has made rapid strides over the past two decades or so. As you trawl through the World Wide Web, you will find many websites showcasing unique designs, which you might slot in the ‘trendy’ bracket. But, dig a little deeper into the site design and you will find that the designing concepts are just extensions of tried and tested web design concepts. The concepts of minimalism, negative spacing, and simplicity have been used for ages. Designer’s today are just using them differently.
Trendy does not mean Effective
Here’s another facet of the trendy or not trendy argument. Trendy doesn’t’ necessarily mean effective. You might have a stylish website design, but that doesn’t mean it’s going to attract more visitors to your site. Effective website is all about usability and not about great visuals. Your website should be a coming together of both form and function. Great web design is always user friendly. It shouldn’t confuse but persuade.
Look up any ‘top ten’ lists for websites with great web design. Yes, the website will be visually compelling, but they will also be offering excellent functionality.
User, User, User
Your website visitors are impatient individuals, looking for instant gratification. So, if your web design is difficult to understand, they aren’t going to waste time trying to understand it. It’s always best to use web design as a tool of expression rather impression. Your web design should help focus a visitor’s attention on the message you are trying to convey. That should be its core objective.
The rest is just details.
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